Surprising results came out of a 2010 Hobsons Report on Undergraduate Student Recruitment, a survey of 1100 students from across the nation.
The survey included 46 questions contained more than 100 items, with a focus on results that will inform marketing and recruitment efforts for traditional-age undergraduate students.
The two influencers that consistently rose to the top when students were asked about their decision to apply and enroll:
1. The campus visit
2. The institutional website.
Coupled together, these features are reported, time after time, as the most trusted, the most credible, and the most used sources of information for prospective undergraduates in the United States.
Is your website helping your enrollment efforts, or are you losing prospective students? Contact us today for information on our 35-point Website Audit or care-words survey.
Contact Vantage Point for information on conducting a detailed audit of your website.
, Vantage Point Leads with Perspective