Vantage Point Consulting

What makes a college or university unique? It might be argued that the core academic components of faculty, curriculum, and student caliber comprise the distinct identity of any institution. Perhaps other aspects contribute – the type of extracurricular opportunities offered or catering to a particular student population. Whatever the specialty, what is not unique are [...]

Surprising results came out of a 2010 Hobsons Report on Undergraduate Student Recruitment,  a survey of 1100 students from across the nation. The survey included 46 questions contained more than 100 items, with a focus on results that will inform marketing and recruitment efforts for traditional-age undergraduate students. The two influencers that consistently rose to [...]

Like measuring the return on investment (ROI) on social media marketing, knowing your analytics goal is critical in measuring website success. For example, do you want to: Monitor AdWords campaign Understand computer capacity A/B split test landing pages Track social-media campaigns Track international hits All of the above are measurable using free products from Google [...]

As colleges and universities scramble to set up Facebook, Twitter, and MySpace pages, analysts are scrambling to discover how impactful the social-media marketing has been. For some, the answer is “We can’t measure this,” while others believe there are statistics that reflect their social-media efforts. Aaron Uhrmacher, considered the guru of social media, wrote, “Social [...]

When working with one of our college clients, we recommended setting up a standalone site with the goal of: Getting a high ranking in Google for specific keywords Driving traffic from the standalone site to a specific landing page on the college website Our client’s target audience was military students who would be interested in [...]