Vantage Point facilitated workshops with TESC leadership to define a student-centered vision, measurable objectives, prioritized initiatives, and detailed implementation plans. The central initiative was Vantage Point’s development of a best-practice Student Lifecycle Engagement model that identified retention activities for each phase of the student career, from prospect to lifelong alumni engagement.
Activities were tailored by risk tier and triggered by automated administrative and academic flags to generate a robust mix of high-touch and high-tech communications designed to keep or reengage the student. As part of this initiative, Vantage Point re-envisioned internal and external marketing plans and content, defined system requirements, engaged key vendors, established a virtual call center, trained college representatives in call-center processes and proactive student outreach, performed pilot studies, and developed specialized reporting for quality assurance.
