 Higher Education Enrollment and Retention More than 50-percent of students drop out of college after one year, creating a need for small and medium sized colleges and universities to attract new students and retain those already enrolled. Vantage Point Consulting works with colleges and universities to help plan and execute their marketing and retention strategies. At Central Texas College, 56.5% of the students who worked
with a Vantage Point mentor passed their class, compared with only 36% in the control group
To aid colleges in marketing to their target market and retaining currently enrolled students, Vantage Point Consulting helps plan and execute marketing and retention strategies. Vantage Point services include: - Conduct focus groups with current students, transfer-out students, and prospective students who chose another university
- Identify key selling points, top competitors, and differentiators
- Analyze data on current and prospective students to aid with target market segmentation
- Provide proactive outreach to at-risk students
- Provide outsourced program mentoring* service
- Conduct pilot enrollment and retention programs to help colleges learn which marketing and proactive outreach initiatives work best and with which market segments
- Create a marketing strategy and then manage implementation of that strategy
Vantage Point Program Mentors attend training at Vantage Point University, where they learn proactive mentoring skills. In addition, their training includes techniques of time management, assessing learning styles, study skills, stress management, motivation and goal-setting, *Our program mentors have a eight or more years of experience with college advising and counseling. They have professional degrees in college counseling. They are not intended to replace your existing administrative staff, but rather provide additional bandwidth for conducting outbound phone outreach to your current and prospective students where your existing staff need some additional arms and legs!
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