How effective is your institution’s website at grabbing the attention of prospective or current students and compelling them to take the next desired steps?
An effective college or university website is designed to prompt specific audiences to take specific actions, such as enrolling, requesting more information, asking about a new program, or signing up for a new online course.
See the recent Hobson report on the importance of an institution’s website to prospective students.
Each micro-page of your site must use the “care words” that are relevant to the intended audience, provide a clear call to action, and compel visitors to take that action.
Vantage Point has professional content designers on staff, who provide an expert, independent audit of your Web content, help with fresh content redesign, and then assist with developing a process for regularly assessing the effectiveness of your micro-pages and refining them until they meet their intended objectives.
