The Student Lifecycle Engagement Solution
We see a common trend at colleges and universities in enrollment and retention strategies. Far too often, there is a disconnect between marketing, admissions, financial aid, advising/retention services, career development, and alumni services.
Each department or administrative function has a role to play in a student’s success, but they often operate with very little coordination.
Our signature service – Student Lifecycle Engagement (SLE) – helps schools better align people, processes, policies, and services around a comprehensive vision for moving students seamlessly through their lifecycle from prospect to graduate / lifelong learner.
How the Process Works
We start the SLE process by bringing together a cross-section of stakeholders from each administrative department to create a current-state “student lifecycle” process map. This map reveals areas in the student’s lifecycle where the handoff between departments is incongruent.
The problem is usually the result of a breakdown in:
- Processes
- Data flows
- Visibility into the services that have been provided to a student
- Awareness of the student’s barriers to success
- “Business intelligence” to trigger actions proactively across departments based on data and actionable analytics
Once the breakdowns are identified, we work across administrative departments to develop a unified SLE model, supported by customer relationship management (CRM) technology to improve delivery of proactive student services.
Student Lifecycle Engagement improves both the quality and efficiencies of service delivery and ultimately drives student success.
